Build a Successful Freelance Copywriting Business.
Become a happier, more confident and profitable copywriter with The Copywriting Project.

The first 10 people to join the waitlist will receive $500 off! So don’t wait – join now!

Are you ready to take the next step?


Are you feeling stuck in the 9-5? Always dreamed of writing for a living but just don't know where to start?

Maybe you've taken a couple of freelance copywriting projects, but you're winging it - learning as you go and just not sure how to turn it into a business.

Or maybe you're already writing full-time, but you're just not as confident as you'd like to be, or you're not quite making enough to cover the bills. 

You have what it takes...

But taking that big leap... that's scary!

What if things don't go to plan? What if you don't deliver what your clients want? What if the projects you're approached with are a little out of your depth?

You need someone in your corner.

Someone to support and guide you.

Someone to show you how to tackle those challenging projects.

Someone to celebrate your wins with you, and to listen and guide you when things don't go quite to plan.

Introducing The Copywriting Project.


Over 6 weeks, you’ll deep-dive with me, Jen, into everything copywriting. We'll cover content strategy and brand too. And together, we'll turn you into a pro so you can quit the day job and be the successful writer you're meant to be.

Over the next 6 weeks, you'll...
Learn how to build a brand with a clear voice and meaningful vision and mission - for yourself and your clients.
Craft value propositions, hone messaging and develop messaging hierarchies.
Create customer personas and segments, so you know who you're talking to and why.
Complete a quick, easy and stress-free competitor reviews that inspire you to create your best.
Run a full website audit, and plan a navigatable site focused on customers and their needs.
Get to know all the different types of content your website needs, and how to pull them all together.
Discover neat tricks for developing simple copy that’s a delight to read, and a delight to write.
Ways to track down and connect with clients, and land great freelancing jobs.

And we'll keep you on track with regular Q&As, live editing sessions and a supportive community of like-minded writers.

  I’m Jen

I'm Jennifer Robson (but please, call me Jen). I'm the founder of Coffee. Content. Repeat. and I've been a writer for nearly 20 years.

I started out by introducing writing tasks to admin roles - creating sales decks, training manuals, brochures and small websites - before taking on freelance proofreading jobs.

I soon evolved my career into copywriting full-time for universities, government agencies, small businesses and big tech.
In 2019, I stepped out on my own and built a successful freelance business, grossing 6 figures in just 6 months.

I now work for huge global brands, like Adobe, PayPal, Grab, Afterpay, and more.

And I've helped startups grow from their initial idea through two rounds of funding and 50+ staff.
Plus, over the past 6 years, I've been mentoring copywriters and content designs across Asia Pacific to help them write better, craft better stories, sell better and become more confident in what they do and why they do it.

Here’s exactly what you’ll get when you join The Copywriting Project


The Copywriting Project 6-week course ($3,497 value)
Your key to writing like you were born to do it. Through the course, you'll define your brand, find your brand voice, and learn how to craft simple, effective copy that helps your business, and your clients' businesses, stand out from the crowd and attract your ideal clients. We'll show you how to use what you what you already have as the groundwork for creating a high-converting website.

The Business Copywriter’s Guide ($1,497 value)
These simple step-by-step and done-for-you templates and worksheets do the hard work for you. The Guide works in partnership with the Project, acting as your shortcut to getting the work done and your revamped, targeted and optimised website live and attracting new leads and clients.

The Coffee Writers Inner Circle ($227 value)
Three months’ access to the exclusive Coffee Writers Inner Circle where you can share your work through the Project for my personal feedback to make sure you're on track and developing copy that resonates with your audience.

Live editing ($597 value)
Each month, you can submit your work to watch me edit it live. I'll focus on enhancing your message to improve your or your clients' sales, and walk you through it as I do so you can learn how to make these improvements to your own work later.

Group coaching ($597 value)
Our monthly Q&A sessions give you the chance to have your burning questions answered. We'll kick through your roadblocks, build your confidence, and keep you accountable for creating fresh, audience-focused and actionable copy for yourself and your clients.

Brand style guide ($597 value)
This done-for-you document is your guide for keeping content and brand consistent everywhere you or your clients connect with customers - like on websites, through product flows, in emails and social media. It includes the latest in content standards, bringing all your little questions about formatting and casing, grammar and terminology, and more, into one resource. And you can use this as a baseline for creating style guides for your clients too - a handy little add-on service.

Total value: $7,012

But if you join the waitlist today, you’ll get all this…

For just US$1,997 US$1,497.

Questions? Answers!

Why should I join the waitlist?

The first 10 people to join the waitlist will receive a massive $500 off the full course price – so you’ll want to sign up fast. Your special code will be available for one year from launch so you can start when it suits you.

When can I get started?

We’re currently looking at a late April launch. I’ll let you know when we’re ready to go.

Is there a guarantee?

Of course! I want to see you level up your business and make the next move, so I'm making it easy for you with my risk-free guarantee.

If you're not feeling more confident in your writing and receiving value within 14 days, let me know and I'll refund you the full purchase price. You'll just need to prove you've given it a solid go by sharing a copy of your notes and completed worksheets for the first two modules of The Copywriting Project.
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